CONTENT DEVELOPMENT2019-01-11T21:58:43+00:00

CONTENT DEVELOPMENT

“To have a great idea, have a lot of them.”

Thomas Edison

Content Generation

Positioning and Messaging Framework

  • Create the foundation for all subsequent marketing communications deliverables. The positioning and messaging framework prioritizes the critical few points that separate the product or service offering from competitive options, provides supporting detail to make the stated position “come alive,” and provides specific language that resonates with the audience

Marketing Bill-of-Material (BoM)

  • Develop a rationalized list of marketing deliverables that will help you land your position and messages with your target audience. The marketing BoM can include traditional collateral, web content, and/or dynamic Social Media content with a time-based Editorial Calendar

Customer Campaign Materials

  • Print and online marketing brochures
  • Data sheets
  • Technical Whitepapers
  • Technical Articles

Field & Partner Readiness

  • Program execution playbooks
  • Customer-ready presentations
  • Sales Discussion Guides
  • Battlecards
  • Partner-facing presentations and collateral
  • Video production
  • Interactive web content
  • Screencast demonstrations

Dynamic Social Media Content

  • Video production
  • Blog & Social Media copy
  • Editorial Calendar
  • Social media & online forum monitoring & intervention