From Insight to Execution
insight2execution is an award-winning strategic marketing and education consultancy that helps you connect your product or service to your target audience with impact. We can help you with specific elements, or help you craft an end-to-end solution.
insight2execution (i2e LLC) includes a team of education thought leaders who are passionate about bringing technology into teaching and learning the right way – where the focus is on learning, and the technology merely enables richer, more engaging scenarios. Our team of strategists, supported by our growing group of professional learning specialists, have all spent years in classrooms and now work with teachers to help make a greater impact as districts transition to an always-on learning, cloud-enabled, mobile environment.
All of our training sessions focus on using Microsoft products within an educational setting. We can customize any training to meet your staff’s needs, including district and school leaders. In addition to the trainings below, our professional learning specialists can also teach several other Microsoft products, including Office Mix, Sway, OneNote Class and Staff Notebooks, Minecraft, and any of the Office products. Mix and match trainings based on what will be most beneficial to your staff.
Schools need to create learning environments that are equipped to meet the needs of all students and ensure they graduate prepared for college and the workplace. Students need to be critical thinkers of information. They need to be able to evaluate what they are learning, and create new knowledge using the skills they develop. They need to be self-motivated, self-directed and quick to respond to others’ needs. They need to communicate and collaborate in a variety of settings.
Positioning and Messaging Framework
Create the foundation for all subsequent marketing communications deliverables. The positioning and messaging framework prioritizes the critical few points that separate the product or service offering from competitive options, provides supporting detail to make the stated position “come alive,” and provides specific language that resonates with the audience
Qualitative customer research
Conduct one-on-one customer interviews or focus groups to uncover key pain points, needs, and missed opportunities
Used to develop go-to-market strategies, test brand positions, assess specific messaging points, or uncover new product or service opportunities
“The role of a creative leader is not to have all the ideas; it’s to create a culture where everyone can have ideas and feel that they’re valued.”
“In a world of constant flux, learning has to do as much with creating the new as learning the old.”
“However beautiful the strategy, you should occasionally look at the results.”
“To have a great idea, have a lot of them.”
