From Insight to Execution
insight2execution is an award-winning strategic marketing and education consultancy that helps you connect your product or service to your target audience with impact. We can help you with specific elements, or help you craft an end-to-end solution.
insight2execution (i2e LLC) includes a team of education thought leaders who are passionate about bringing technology into teaching and learning the right way – where the focus is on learning, and the technology merely enables richer, more engaging scenarios. Our team of strategists, supported by our growing group of professional learning specialists, have all spent years in classrooms and now work with teachers to help make a greater impact as districts transition to an always-on learning, cloud-enabled, mobile environment.
We work extensively with Microsoft on strategic planning, content development, and training development for the educational audience, IT Professionals, and enterprise customers. We also specialize in supporting K-12 school districts in developing instructional design plans for educational technology initiatives.
Today’s learners are already there. Now it’s time to deliver the instructional design and professional development to help educators lead students to their highest potentials.
What Makes Us Different
insight2execution. Our name says it all. How often do you find yourself having to pull together disparate information, generated from various groups with specific, narrow disciplines, and having to continually interpret the results from early-stage analysis for those who create the final deliverable?
Our approach is to bridge that divide and connect the insights that inform a marketing campaign or school initiative to the final output, with minimal impact on our client. We develop a deep knowledge of the customer pain points and needs though qualitative and quantitative research; help our clients turn these insights into actionable strategies, tactics and metrics; and deliver polished customer-facing communication elements that drive measurable results. Visit our Marketing Strategy page for more information.
A large part of our work focuses on empowering instructional leaders at the district, school and classroom level to make transformative change happen within education. We do this through high-level strategic consultancy, face-to-face teacher and administrator trainings, and virtual webinars. Our specialty is working with schools who use Microsoft technologies. Visit our Education Support page for more information.
We are a Microsoft Global Training Partner training educators all over the world. Visit our Professional Learning page for more information on trainings offered by our team of Professional Learning Specialists.
We also develop educational and marketing content for several Microsoft teams. This provides our company the unique ability to deeply understand the materials we use to train educators. To see examples of our work, or to get ideas on how we can help your company or institution develop high quality content, visit our Content Development page for more
Darrell West is a founding partner of insight2execution (i2e). Prior to founding i2e, Darrell has held senior marketing positions in Microsoft Corporation, Fluke Corporation, and Bose Corporation, with responsibilities including strategic market development, audience marketing, brand management, product management, and channel marketing. Darrell graduated magna cum laude from University of Washington with the phi beta kappa honorary.
Kimberly West, Ed.D
Senior Director, Ed Tech Digital Transformation and Professional Learning
Kimberly works with school districts and education corporations around the world. Her work focuses on instructional leadership and policy design, centered on redefining what teaching and learning looks like in the modern classroom, and the vital role technology plays in equalizing access to a quality education for all students. She is a National Board Certified K-12 educator, content designer for professional learning courses (both face-to-face and online) and has worked with Microsoft as a Fellow and Master Trainer. Kimberly is a Microsoft Certified Educator. Follow Kimberly on Twitter @kiwestify.
Becky Keene, MSEd
Director, Content and Professional Learning
Senior Manager, Content Development
Beth Dudycha is a Minecraft Certified Trainer and a Microsoft Innovative Educator. Currently, as a Professional Learning Specialist, she develops curriculum for training events and online courses through the Microsoft Educator Community. She received a Master’s degree in Curriculum and Instruction – Educational Technology. She became a programmer of sorts when she worked as a Curriculum and Instructional Designer at DreamBox Learning. Prior to this, she taught elementary school in the Mercer Island School District. Follow Beth on Twitter @BethDudycha.
Senior Manager, Accessibility
Robin Lowell is a Microsoft Innovative Educator expert, special education, science and mathematics teacher, as well as a teacher of students who are blind and visually impaired. She is an expert on teaching via digital distance learning and is uniquely qualified to teach in-depth about how to use technology to optimize accessibility in the classroom. “As a special education teacher, I am constantly on the hunt for technology and tools that give students with disabilities an environment that is personalized, differentiated and yet as close to their peers’ experience as possible,” she writes on the Office Blogs. She has developed content for i2e and the American Printing House for the Blind. Follow Robin on Twitter @teacherinthebox.
Jenn Morgan-Mcgregor, M.Ed
Senior Manager, Professional Learning
Jenn is a life-long lover of technology and has worked to make learning come alive for her students and fellow educators from kindergarten to higher education. After earning an M.Ed. in Instructional Technology, she now supports teachers, helping them infuse technology into their classrooms with an emphasis in 21st century skills and personalized learning. Jenn joined i2e as Senior Manager of Professional Learning so she could extend her reach to educators globally, sharing her passion for technology. She is a MIE Master Trainer, MIE Expert, Surface Expert and Skype Master Teacher. Jenn is also a Certified Microsoft Educator and is MOS Expert Certified. Follow Jenn on Twitter @JennMorgan4Edu.
Hope Goldberg has an extensive background in project/program management and marketing. Most recently, she worked as part of the Microsoft in Education team as a program manager supporting the Microsoft Showcase Schools program and the Microsoft Innovative Educator program. As part of the i2e team, Hope works as a project manager on a variety of company needs, as well as assisting with marketing and writing as needed. Follow Hope on Twitter @HopeGoldberg4.
Tammy Cohen has extensive marketing and communications experience. She recently joined i2e after a long career in nonprofit strategic fundraising. As communication associate, Tammy is responsible for updating the i2e website and supporting social media. In addition, she supports the i2e team with editing and writing as needed. New to remote learning, Tammy is excited to learn something new every day. Follow Tammy on Twitter @Tammy_Cohen.
Professional Learning Specialists
Our team of Professional Learning Specialists are responsible for facilitating speaking and training engagements as well as content development for education-focused clients. Many of our team members also appear as talent in our popular video productions. These exemplary classroom teachers are skilled in leading professional development sessions and are simply the best in delivering on point solutions for educators around the world.